I’m Laryssa Wirstiuk,
Marketing Expert
I help brands build lasting connections through thoughtful, customer-focused marketing – and the systems that support their growth.
Rooted in story.
Driven by strategy.
Committed to results.
For more than 15 years, I’ve been shaping brands from the inside out – building strategies, writing stories, and creating systems that connect.
I’ve worked across industries like tech, education, wellness, and luxury jewelry, with experience that spans in-house, agency-side, and independent consulting. You might know me as the founder of Joy Joya, the author of Jewelry Marketing Joy, or the one other agencies call when they need someone who just gets strategic email marketing.
I’m here for the creative thinkers, the thoughtful brands, and the people who want to grow without compromising their values.
What I Do
I’m not just a strategist – I’m a builder, a communicator, and a creative force.
Over the years, I’ve shaped brands from every angle: behind the scenes, in front of an audience, and through the stories I tell.
Marketing
Strategist
Through my agency, I help product-based brands build smart, sustainable retention marketing systems powered by email, SMS, and stories. My work is data-informed, customer-centric, and built to last.
Entrepreneur
& Team Leader
Since founding Joy Joya in 2016, I’ve grown a remote, values-driven team I love working with. Together, we’ve supported dozens of creative businesses, combining strategic vision with collaborative execution.
Creator
& Educator
I’m the host of Joy Joya Podcast and co-host of Success With Jewelry, with 400+ episodes published across both shows on thoughtful marketing for creative entrepreneurs. I’m also the author of two books and countless articles.
Speaker
& Collaborator
I speak globally on marketing, storytelling, and brand growth—and I partner behind the scenes with agencies as a white-label strategist. Whether I’m on stage or deep in a shared doc, I bring clarity, discernment, and energy to the work.
My Approach
I’m not here to push tactics. I’m here to build relationships – between brands and their customers, between strategy and storytelling, and between intention and execution.
With an MFA in creative writing and a strategist’s mind, I merge intuition and analysis to bring clarity to complex problems. My work is shaped by discernment, empathy, and a no-BS approach that values depth, clarity, and actual results.
What My Clients Say
See what it’s like to work together – straight from my clients.
Laryssa makes sure to fully understand our business and objectives to implement top down strategies specific to our needs. She’s always willing to help, discuss or suggest any topics related to our goals. Laryssa is a true expert and professional.
Patti Dechter,
President of Add-A-Pearl
Laryssa is extremely passionate about her work, and it shows in the results for her clients. She relentlessly pursues perfection, and constantly strives to challenge herself. If you have the opportunity to work with Laryssa, I suggest you take it.
Andrew Kreb-Smith, Former Agency Owner – Social Fulcrum
Working with Laryssa and her team was an absolute game-changer. Their organization and professionalism made the entire process seamless, and they went above and beyond to transform our email marketing strategy, delivering impressive improvements.
Sara Shaul, Founder
of Design Gold Jewelry
Let’s Talk
Whether you’re looking for a strategic partner or just curious about what’s possible – this is the first step.
I’m Laryssa Wirstiuk,
Marketing Expert
I help brands build lasting connections through thoughtful, customer-focused marketing – and the systems that support their growth.
Rooted in story.
Driven by strategy.
Committed to results.
For more than 15 years, I’ve been shaping brands from the inside out – building strategies, writing stories, and creating systems that connect.
I’ve worked across industries like tech, education, wellness, and luxury jewelry, with experience that spans in-house, agency-side, and independent consulting. You might know me as the founder of Joy Joya, the author of Jewelry Marketing Joy, or the one other agencies call when they need someone who just gets strategic email marketing.
I’m here for the creative thinkers, the thoughtful brands, and the people who want to grow without compromising their values.
What I Do
I’m not just a strategist – I’m a builder, a communicator, and a creative force.
Over the years, I’ve shaped brands from every angle: behind the scenes, in front of an audience, and through the stories I tell.
Marketing
Strategist
Through my agency, I help product-based brands build smart, sustainable retention marketing systems powered by email, SMS, and stories. My work is data-informed, customer-centric, and built to last.
Entrepreneur
& Team Leader
Since founding Joy Joya in 2016, I’ve grown a remote, values-driven team I love working with. Together, we’ve supported dozens of creative businesses, combining strategic vision with collaborative execution.
Creator
& Educator
I’m the host of Joy Joya Podcast and co-host of Success With Jewelry, with 400+ episodes published across both shows on thoughtful marketing for creative entrepreneurs. I’m also the author of two books and countless articles.
Speaker
& Collaborator
I speak globally on marketing, storytelling, and brand growth—and I partner behind the scenes with agencies as a white-label strategist. Whether I’m on stage or deep in a shared doc, I bring clarity, discernment, and energy to the work.
My Approach
I’m not here to push tactics. I’m here to build relationships – between brands and their customers, between strategy and storytelling, and between intention and execution.
With an MFA in creative writing and a strategist’s mind, I merge intuition and analysis to bring clarity to complex problems. My work is shaped by discernment, empathy, and a no-BS approach that values depth, clarity, and actual results.
What My Clients Say
See what it’s like to work together – straight from my clients.
Laryssa makes sure to fully understand our business and objectives to implement top down strategies specific to our needs. She’s always willing to help, discuss or suggest any topics related to our goals. Laryssa is a true expert and professional.
Patti Dechter,
President of Add-A-Pearl
Laryssa is extremely passionate about her work, and it shows in the results for her clients. She relentlessly pursues perfection, and constantly strives to challenge herself. If you have the opportunity to work with Laryssa, I suggest you take it.
Andrew Kreb-Smith, Former Agency Owner – Social Fulcrum
Working with Laryssa and her team was an absolute game-changer. Their organization and professionalism made the entire process seamless, and they went above and beyond to transform our email marketing strategy, delivering impressive improvements.
Sara Shaul, Founder
of Design Gold Jewelry
Let’s Talk
Whether you’re looking for a strategic partner or just curious about what’s possible – this is the first step.