MY UNIQUE APPROACH
It’s not just my WHAT, it’s my WHY.
I don’t believe in throwaway marketing. I believe in intentionality – in building systems that respect your customer’s time, in showing up consistently, and in telling stories that actually mean something.
I’ve been doing this for more than 15 years, across industries, business models, and team structures. And while I’m best known today for email and SMS marketing, I bring more than just channel expertise. I bring strategic thinking, creative discipline, and a deep respect for relationships.
This isn’t just a job to me. It’s my craft.
Marketing With a Point of View
I believe the best marketing is personal, purposeful, and built to last. Whether I’m writing a campaign, mapping a customer journey, or building a retention strategy, I start by asking:
• Who’s on the other side of this message?
• What do they need?
• And how can we meet them there, with clarity and care?
This relationship-first approach is shaped by my years of working closely with founders and creative business owners. It’s also informed by a deep well of curiosity and introspection. I think about how marketing makes people feel. And then I build from there.
15+ Years in Multiple Industries
My path hasn’t been linear, but that’s what gives me my edge. I’ve applied my skills across a wide spectrum of industries and roles, which helps me see patterns and possibilities others might miss. These experiences taught me to move between detail and big picture, to spot what matters, cut the noise, and make meaningful things happen.
Luxury and Lifestyle
Jewelry, fashion, and real estate brands with a focus on voice and retention.
Creative Services
Marketing ghostwriting, email copy + design, social media content, and brand storytelling.
Agencies &Startups
Supporting boutique firms and founders with strategy, execution, and scalability.
Tech, Health, Education
In-house content, SEO strategy and execution, and digital campaigns.
Grounded in Words, Guided by Strategy
With an MFA in creative writing and a not-so-secret obsession with strategic thinking (confirmed by every personality test ever), I approach marketing like a narrative with structure – and a goal. I’m not just here to craft pretty copy. I’m here to make sure the big-picture story works.
Whether it’s a welcome flow or a brand relaunch, I approach every project with both imagination and intention. I zoom out to see the system, then zoom in to make sure every word, touchpoint, and story earns its place.
It’s art, yes. But it’s also infrastructure.
What It’s Like to Work With Me
I’m often told that I bring calm, clarity, and grounded momentum to the table—especially when things feel messy or uncertain. That’s because I bring more than deliverables. I bring thought partnership.
If we work together, you can expect:
• Strategic insight rooted in both data and instinct
• A strong sense of ownership and follow-through
• Transparent communication and collaborative energy
• Big-picture thinking, paired with micro-level precision
• A creative mind that’s always asking, “What if?” and “What’s next?”
Whether I’m supporting a founder one-on-one or serving as a white-label collaborator for an agency team, I meet every project with curiosity, care, and drive.
If you’re looking for a strategic partner who thinks deeply, moves intentionally, and genuinely cares about results—you’re in the right place.
MY UNIQUE APPROACH
It’s not just my WHAT, it’s my WHY.
I don’t believe in throwaway marketing. I believe in intentionality – in building systems that respect your customer’s time, in showing up consistently, and in telling stories that actually mean something.
I’ve been doing this for more than 15 years, across industries, business models, and team structures. And while I’m best known today for email and SMS marketing, I bring more than just channel expertise. I bring strategic thinking, creative discipline, and a deep respect for relationships.
This isn’t just a job to me. It’s my craft.
Marketing With a Point of View
I believe the best marketing is personal, purposeful, and built to last. Whether I’m writing a campaign, mapping a customer journey, or building a retention strategy, I start by asking:
• Who’s on the other side of this message?
• What do they need?
• And how can we meet them there, with clarity and care?
This relationship-first approach is shaped by my years of working closely with founders and creative business owners. It’s also informed by a deep well of curiosity and introspection. I think about how marketing makes people feel. And then I build from there.
15+ Years in Multiple Industries
My path hasn’t been linear, but that’s what gives me my edge. I’ve applied my skills across a wide spectrum of industries and roles, which helps me see patterns and possibilities others might miss. These experiences taught me to move between detail and big picture, to spot what matters, cut the noise, and make meaningful things happen.
Luxury and Lifestyle
Jewelry, fashion, and real estate brands with a focus on voice and retention.
Creative Services
Marketing ghostwriting, email copy + design, social media content, and brand storytelling.
Agencies & Startups
Supporting boutique firms and founders with strategy, execution, and scalability.
Tech, Health, Education
In-house content, SEO strategy and execution, and digital campaigns.
Grounded in Words, Guided by Strategy
With an MFA in creative writing and a not-so-secret obsession with strategic thinking (confirmed by every personality test ever), I approach marketing like a narrative with structure – and a goal. I’m not just here to craft pretty copy. I’m here to make sure the big-picture story works.
Whether it’s a welcome flow or a brand relaunch, I approach every project with both imagination and intention. I zoom out to see the system, then zoom in to make sure every word, touchpoint, and story earns its place.
It’s art, yes. But it’s also infrastructure.
What It’s Like to Work With Me
I’m often told that I bring calm, clarity, and grounded momentum to the table—especially when things feel messy or uncertain. That’s because I bring more than deliverables. I bring thought partnership.
If we work together, you can expect:
• Strategic insight rooted in both data and instinct
• A strong sense of ownership and follow-through
• Transparent communication and collaborative energy
• Big-picture thinking, paired with micro-level precision
• A creative mind that’s always asking, “What if?” and “What’s next?”
Whether I’m supporting a founder one-on-one or serving as a white-label collaborator for an agency team, I meet every project with curiosity, care, and drive.
If you’re looking for a strategic partner who thinks deeply, moves intentionally, and genuinely cares about results—you’re in the right place.