The Harvard Business Review, a renowned periodical published by the Harvard Business School, recently shared tips for succeeding in business writing.
What do you think of these tips? They are good ways to ensure that your business correspondence is concise yet interesting.
The author reminds us that all business writing has one thing in common: a call to action. The call to action is especially important in marketing and sales-related correspondence/collateral.
Each time you complete a business e-mail, ask yourself: 1) Do my recipients know what I want from them? 2) Will my recipients know how to respond? and 3) Will they be compelled to respond?
(Photo by Patricia Drury)